What does a small vegan meat company do to make some noise at a natural foods convention? We turned Beyond Meat's expo booth into "Taco Beyond"—a love letter to Taco Bell asking them to serve a vegan alternative in their delicious tacos.
While the Beyond Meat team was busy making tacos (we borrowed some salsa from the Bell too), visitors to the booth could ring a bell that a) took a photo of them shoving a taco in their mouth, and b) tweeted their image with the message to Taco Bell.
Success came in the form of an immediate cease and desist.
Role: AD
CD: Adam Bailey
AD: Chris Campbell
