Keeping your diamond-shopping secret can be complicated—you don't want to ruin the surprise with a flagrant diamond website on your screen. The Solution? Stealthy but not-so-stealthy shadow companies that appear as general 'men's interest' sites, but are actually re-skinned sections of Blue Nile, the world's leading online diamond jeweler.

Check it out here

Role: Design, Art Direction

ECD: Jim Haven

CD: Adam Bailey

AD: Chris Campbell

CW: Sharath Verghese